News Agency


Webaraza, the news agency, is African Laughter’s arm for news and research. The agency has built a reputation as a source of independent and original news and features, which it supplies on a syndicated basis, and also on commission for clients’ sole publishing rights.

Regular buyers of Webaraza content include D+C magazine, IT Web, Nation Media Group, principally the Business Daily, corporates, institutions of learning, Governmental and Non Governmental Agencies, news websites and Smartlife magazine.

The agency focuses its reporting on agriculture, business, technology, health, education, parenting and lifestyle news. It believes these are core to the information society and have great power in supporting growth and development.

This concentration is based on the rationale that appropriate information shapes decision making which has power to influence the growth path of the county and continent as a whole. African Laughter does not provide political reporting.

The News Agency is also a proud host of the region’s first ever digital PR Alerts service, an East African press release distribution service where media houses and PR firms source and upload information on events and changing trends in Kenya. The service is used by all of the region’s top PR agencies, and distributes press releases to more than 400 regional journalists.

 


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